While everyone was locked indoors during COVID-19, cooking became an
instant escape. Although the pandemic brought the joy of eating out to
standstill, food connected people with loved ones. It was about eating for
comfort and rediscovering regional Indian cuisine, while appreciating
culinary roots, supporting locals and taking pride in traditional food
system. Pandemic made people rethink of food options and well-being
have become a priority. Work from office has resumedmand preparing a
full meal after a day at work is exhausting. As much asmpeople miss
home-cooked meals, cooking is not feasible. There is an increased
demand and craving for comfort food. Those who are away from their
homes, seek solace in the form of food to rekindle a sense of home.
With rapid urbanisation, shifting millennial behaviour and change in
gender stereotypes and roles, there is a growing demand for ready-to
-cook/eat meals. Prepacked marinated meats, snacks and instant foods
are common in most kitchens due to its convenience. But are they healthy
and worth the money and palate? No. Food delivery is expensive and
unhealthy. Since the pandemic, there has been an increase in demand
for tiffin services and home-cooked meals. People are gravitating towards
fresh, nutritious and traditional meals. Meal delivery service is gaining
popularity with rise in subscription-based food delivery.
How the world is eating is changing dramatically. Some two decades back,
food delivery was just a new concept, with deliveries limited to only pizzas,
Chinese and finger foods. Today, food delivery has become a global market
worth more than 150 billion $. The advent of technology, appealing
interface, user friendly apps and changing consumer patterns has given
online food delivery major boost and unlocked ready to eat meals. Yet
again there was a shift in pattern in the wake of COVID 19. Many
restaurants that were forced to close during some or all of the pandemic
were offering meal kits or take-and-bake meals in addition to takeout.
This was a good way for restaurants to stay relevant, offer an alternative
to in-person dining and continue getting customers’ support. Due to stay-
at-home orders and the closure of in-restaurant dining, more people were
cooking at home. People now have become used to eating homestyle
comfort meals. The demographics of consumers using subscription
services has expanded to a broader audience, including older populations
who aren’t inclined to go to the grocery store as well as younger consumers
who are tired of takeout and aren’t choosing to eat in restaurants.
The demand for healthy food subscription service is definitely on the rise
because people have become more health-conscious. They want to eat and
stay healthy while saving on bucks and time and hence they are choosing
products and brands that guarantee health, fitness, and safety.
Whether you are a working professional or a student living alone, finding
time to cook at home, grocery shopping is difficult. Get healthy and
delicious meals in no time.
No more wasting time wondering what for breakfast/ lunch or dinner.
With meals selected in advance, you exactly know what you are eating. Takeout, instant and restaurant meals don’t match the quality and
nutritional value. With homestyle meals and your personalization, you
add a diverse range of nutrients and vitamins for the week. Neither are you overeating, nor are you undereating. It sets just the right
amount of quantity required by one person. Instead for buying groceries in excess and letting it go stale when not
used, this alternative is actually cheaper and efficient. It reduces the waste
and stress surrounding it. You exactly know how much you are spending
and can easily avoid take aways. Weekly meal subscription is a fresh break from monotony and a great
way to expand pallet and develop taste buds for local and seasonal food. Consumers are becoming wary of subscriptions with rising costs of goods
and services. They are opting out of subscription to avoid paying non-
essential fees. Those in favour want to keep costs down.
While there are many substantial benefits and time-savings, they are not
without their drawbacks.
Most subscription-based companies find that there is higher customer
churn. Customers tend to cancel within some months to try another
service or to take a break as they don’t want to be locked into a
subscription. The packaging that’s used to deliver also has been criticized for
contributing to landfill and environmental waste, and brands continue to
find new ways to develop eco-friendly packaging. Changing eating habits of consumers and its complexity are few problems
of food subscription, requiring brands to adapt quickly and be smart to
understand their audience’s preferences. Regardless of how big the
market captured is, it’s a failed attempt if the businesses are unable to
cater to customer needs. Incorporating last-minute adjustments like driver cancellation, road
closures, cancelled or postponed order is another task to tackle. Delivering food from a restaurant far away from the delivery address
while maintaining the good quality is highly challenging for the delivery
partners. The difference in the food that is served in the restaurant and
the one delivered creates a significant loophole.
The dine-out segment has been the worst affected due to the pandemic
with footfalls in most restaurants falling to below 20% of pre-covid time.
The new focus will be on building ground-up kitchens suited for
delivering high quality, hygienic and healthy food to customers. Taking
care of consumer trust, ensuring high safety and sanitisation standards,
is pivotal to success of online food delivery aggregators. An increased
trust on a food delivery app or brand will lead to higher subscriptions. The
meal-kit industry is still relatively new and will continue to evolve over
time to meet the needs of its customers. It’s safe to trust the hype. It’s time
to stop stressing about what you’re going to make for lunch and how you
are going to find the time to do it. Save money, eat healthier, and do it all
while having delicious traditional food that won’t disappoint you.
If you want to sit back and relax before dinner instead of rushing around
to cook meals or work peacefully instead of worrying for lunch, consider
a meal delivery service to cut down on your workload. No matter what diet
you follow, which state you belong to, you’ll always find something that
works for you and your appetite. To get started with your delicious, healthy
meal subscription in Hyderabad, Subscribe now!
Hyderabad, city of pearls, city of Nizams and city of Biryani!! It is a city
famous for its monuments, rich history and beautiful museums but most
of all it is a destination that delights and satiates the foodie inside you.
The food culture in Hyderabad is as diverse and rich as its history. The
rise and fall of different, powerful dynasties have influenced the culture
of the culture of the city, food and iconic architectural structures and is
an important center of art, trade and commerce. Hyderabadi cuisine is a
blend of Andhra, Nawabi and Mughal. From delectable kebabs, flavorful
Biryanis, refreshing Suleimani chai to meaty lukhmi and rich desserts,
Hyderabad treat for culinary enthusiasts. Hyderabad continues to flourish
with its rich cultural history, a blend of unique cultures with a touch of
modern lifestyle. With all its ethnicity, the culture of Hyderabad still
preserves its authenticity, flavors of its Biryani, and the gift of making
entertaining movies. Too busy to go grab a meal? Just order in via food
delivery service in Hyderabad.
Here are Top 10 must eat places that will give you taste of the city.
Address: 20-4-1238/39, Charminar Rd, beside Mecca Masjid, Charminar,
Ghansi Bazaar, Hyderabad, Telangana 500002
This is one of the oldest, iconic and scenic Cafe
on the streets of Charminar. Sipping hot smoky
Irani chai and Osmania biscuits by the side
while looking at the Charminar, sounds like a
perfect morning? Well, it certainly is, a perfect
morning, noon, evening and night. A small- and
all-time crowded place, it’s a victory if you can
grab a place for yourself. This place is winning
hearts with assorted biscuits and chai since 1983.
Do take a moment to talk to the owner of the
café, who has all sorts of stories and experiences
to share. Chai with a view, quite literally!!
Address: Plot no :497, 100 Feet Rd, Ayyappa Society, Chanda Naik Nagar,
Madhapur, Hyderabad, Telangana 500081
Situated near HITECH city, this breakfast place is
an ideal place for techies and tourists missing the
warmth of Bangalore style dosa and kesari bhaat.
Everything is freshly prepared with a great deal
of focus on hygiene and quality. The open-air
sitting is a pleasant experience to sip on some
filter coffee and ghee soaked crispy from the
outside and cushiony from the inside dosa with
freshly grounded chutney. Interestingly they also
serve crisp and juicy Jalebis.
Address: Plot No. 44, RTC X Rd, Opposite Sandhya Theatre, Jawahar Nagar,
Chikkadpally, New Nallakunta, Hyderabad, Telangana 500020
Slow-cooked rice, long marinated tender chicken,
aromatic spices- is a magic on the plate, and this
place serves the best of Hyderabadi Biryani. Neat
and simple sitting, ths place offers both A/c and
non-A/c sitting with also delivery services. These
guys are so famour that there are various
branches opened, but hey don't get fooled by all
the other Bawarchis in the city.
Address: CCGX+F98, Banjara Hills Road No 3,Nagarjuna Circle, Banjara
Hills, Hyderabad, Nagarjuna Hills, Punjagutta, Hyderabad, Telangana
500034
Hyderabad, the nizams city is one of the best cities
to try shawarma. Which other place better than
Friends shawarma in Banjara hills? Good portions
of meat, pickled veggies and tangy sauces are
rolled up in kuboos or rumali roti. The place is
constantly buzzing and goes on till midnight. If
you are looking for tender and juicy chicken with
flavoured mayo and softest roti, head here. Also
try Saahan, tandoored shredded chicken served
with fresh mayo.
Address: Raidurgam, Madhura Nagar Colony, Gachibowli, 8-191/15,
Gachibowli Rd, Opposite Bio Diversity Park, Hyderabad, Telangana 500032
Shah Ghouse house is extremely famous for its
haleem, lip smacking biryani and rich tea.
Hyderabad Haleem is a popular street food in
Hyderabad found in a plethora of areas. Nizams
introduced it for the first time and its immensely
popular since then, cooked both in restaurants
and at home. Lentils, pounded wheat and meat
are together boiled to make a thick paste which
is favourite amongst the locals during the holy
month of Ramadan.
Address: 3rd floor, shreshta aura, 1217/A, Rd Number 36, Jubilee Hills,
Hyderabad, Telangana 500033
This is a must visit place if you are craving for
homestyle, comforting Andhra food. After feasting
on Biryani and kebabs, the warmth of traditional
food is comforting. The ambiance is a mix of
traditional and modern elements. All the dishes
are served in a banana leaf. Do try their mutton,
fish and prawns dishes.
Address: Sami Complex, 1125 1st Floor, Rd Number 36, above Cream Stone,
Jubilee Hills, Hyderabad, Telangana 500033
The restaurant is elegant & spacious with well-lit
interiors giving Arabian vibes. Mandi typically is a
middle eastern dish, gaining wide popularity in
Hyderabad. Though it seems like Biryani, but it is
not quite it. The marinated meat is made in oven
and rice is cooked in “Dum” and assembled on a
big plate containing the rice, meat, dry fruits
either mint sauce/tomato puree and mixed greens.
It is normally served with a soup and ghawa.
Address: Pillar no - 895, 11-5-15/1, Mumbai Hwy, Bhavani Nagar, Moosapet,
Hyderabad, Telangana 500018
The craziness over this takeaway joint is such that
people queue up for half an hour just to place
their order. It is not usual Hyderabadi biryani; the
succulent chicken comes with lightly flavored
aromatic rice and has intense spice. They have
interesting combinations of meat cut preferences
like chicken joint biryani, kaju chicken biryani,
wings biryani, etc. The Biryani is wrapped in the
leaf and served.
Address: 120/2, Abids Road, Gun Foundry, Basheer Bagh, Hyderabad,
Telangana 500001
Oldest and legendary sweet shop in Hyderabad, it
is known for their jauzi halwa and pioneering
Turkish sweets. Jauzi halwa, which was once
served to only Nizams and royals, is a hundred-
year-old recipe.
Address: Nampally Station Road, Inside Clock Tower, Mozzamjahi Market,
3-4-350, NH 65, Abids, Hyderabad, Telangana 500001
One of the rare ice cream places which serves old
style, hand churned ice creams. Situated in
Nampally, this place is old and has old city charm.
This pocket friendly ice cream is worth a try with
a view of Namapally clock tower.
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Top 10 Places To Eat In
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Evolution of Food Subscription around India and World
HISTORY OF FOOD DELIVERY AND EMERGING PATTERNS
SUBSCRIPTION BASED MODEL IS FUTURE
Saves time
Better decision making
Better nutrition and dietary needs
Right portion size
Potentially save money
Try new foods
Managing the costs
HURDLES TO OVERCOME
Difficult to get people to sign up
Generation of environment waste
Shifting consumer trends
Emergency adjustments
Quality assurance
WAY AHEAD
Have You Signed Up for Your Meal Delivery Service yet?
TOP 10 places to eat in hyderabad
NIMRAH CAFE AND BAKERY
Must Try: Osmania biscuits, Irani chai, Khada
chamach chai, Khopra biscuits, Shirmal
TAZAA KITCHEN
Must Try: Kesari- khara bhaat, dosa, filter coffee,
pulpy grape juice, Masala dosa, Idli vada,
Bisibele bhaat, Jalebi
BAWARCHI
Must Try: Biryanis, Tandoori Chicken, Chicken
Kebab, Mutton Chops, Bawarchi Special Chicken
curry with naan
FRIENDS SHAWARMA
Must Try: Shawarmas, Saahan
SHAH GHOUSE HOUSE
Must Try: Hyderabadi haleem, Biryani, tea
KRISHNAPATNAM HOTEL
Must Try: Mamsam Vepudu, Mokka Jonna Garelu,
Kodi Vepudu Pulao, Ghee roast Mutton, Rose
milk, Korameenu Fish
MANDI@36
Must Try: Al faham chicken Mandi, Mutton
Mandi, Fish tikka
SATTI BABU BIRYANI
Must Try: Bagara Rice, Badam milk, Chicken full
joint biryani, chicken pakoda, chicken fry piece
biryani
HAMEEDI CONFECTIONARY
Must Try: Jauzi Halwa, Badam halwa, Shahi
tukda, Badam ki ashrafi
FAMOUS ICECREAM
Must Try: Famous special icecream, fruit salad
with ice cream, milkshakes and kulfi, seasonal
flavours
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